Made for mums, by a mum

You saved it.
Now you can't find it.

The NHS page. The recipe. The investing article you meant to read properly.
LinkGo keeps every link exactly where you need it.
One hand. All yours.

Free to join · No spam · Be first when we launch

You're on the list, lovely!

We'll be in touch the moment LinkGo is ready for you.
Keep an eye on your inbox — it may land in Spam, Promotions, or Updates.

Hear a quick hello from me →

Beta
The LinkGo home screen. A pinned British Vogue article above a Hargreaves Lansdown Junior ISA page and an Instagram post about child safety — fashion, money and parenting saved in one place. The LinkGo shared collections screen, with an invite-your-partner card and collections showing how many links and members each has. The LinkGo quick add sheet: save a link manually, scan a QR code, pull a URL from a photo, start a shared collection, add a new category, invite my partner to Family.

Everything you’ve saved, in one place.

Sound familiar?

Clutter. Overwhelm.
Not what you need
at the end of a long day.

Buried in WhatsApp — the recipe your sister sent three weeks ago, somewhere
47 open tabs — half of them nappy rash, half of them everything else
232 saved reels — weaning, investing, and a dress you liked in March
40 unnamed notes and a mental note that expired in 11 minutes

You're not disorganised. You're a mum.

One tap to save.
Seconds to find.

One tap from wherever you already are. It gets filed without you deciding anything — health, money, career, recipes, the baby stuff, all of it. Then search it the way you’d describe it to a friend, not the way you filed it. Nothing to maintain. Nothing to keep up with.

Save from anywhere

Browser, WhatsApp, Instagram, TikTok. One tap and it's in. AI looks after the sorting — parenting, career, fitness, whatever it is. No decisions needed.

See it in the app →
The LinkGo home screen with saved links from Vogue, Hargreaves Lansdown and Instagram.
Your library

Your links, looked after

Broken link? We'll tell you. Page moved? We'll find it. Haven't opened something in 30 days? We'll gently ask if you still need it. Your links are private — only you can see them unless you choose to share.

See it in the app →
The LinkGo weekly digest: links you have not opened yet, each with a short summary and a keep or archive choice.
The weekly digest — coming to Beta

What mums are saving

See the most saved links from real mums — the parenting stuff and everything else. New here? You get instant value from day one, before you've saved a single link.

See it in the app →
The LinkGo community screen showing a link another mum chose to share.
From the community

When there's no link to share

A poster at nursery pickup. A QR code on a leaflet. A website on the back of a packet. Photograph it and LinkGo pulls the address out — no typing it in later from a photo you'll never look at again.

See it in the app →
The LinkGo quick add sheet: save manually, scan a QR code, pull a URL from a photo, start a shared collection.
Quick add

Share with your people

Build collections with your partner, your mum, your best friend. They can view, add or organise — you decide how much access they get.

See it in the app →
The LinkGo shared collections screen with an invite-your-partner card and collection members.
Shared collections

When your hands are full

Press and hold the + and talk to it — "pin it", "open Hospital Bag", "search recipes". One hand, baby asleep, lights off. And when you copy a link anywhere on your phone, LinkGo offers to save it before you've thought to.

See it in the app →
The LinkGo voice capture screen: Say it out loud, listening, with a microphone button and prompts such as open Hospital Bag, pin it, search recipes.
Say it out loud

Plus: community picks, weekly digest, smart archive, sort, pin, stale link nudges and more — all designed for one hand.

"I started thinking of LinkGo because I needed it — then I realised mums did need it, so I started building it. My links were everywhere and my hands were full — and not all of them were about the baby. You were a whole person before you became a mum. You still are."

— Favour, mum & founder

Hear a quick hello from me

Mums are already talking

From our research with real mums — before LinkGo even launched. Half of them told us the links they lose most aren't about the baby at all.

From r/UKParenting
"I either leave the link open or re-google it. Every. Single. Time."
From What to Expect community
"I hoard tabs and purge them at the end of the month. If I haven't got to them yet, I'm not gonna."
From our prototype testers
"The duplicate detection is the killer feature — I didn't even know I'd saved the same thing three times."
LinkGo fixes all of this.

Mums who tried it — and kept coming back

We put the prototype in the hands of real mums — for all of it, not just the baby part. These are their words.

PM
Priya M.
New mum · 6 weeks postpartum

"I saved an NHS page at 2am with the baby in one arm, and found it again the next morning. Six weeks of screenshots and I'd found nothing. This is the first thing that's kept up with me."

SO
Sarah O.
Pregnant · 32 weeks

"It knew I'd want a Hospital Bag section. It also caught the investing article my sister sent and filed it somewhere I could actually find it. It's thinking ahead with me."

AF
Adeola F.
Mum of toddler · back at work full-time

"Half my saved links are work things I'll read on the train. The other half are nappy rash. Nothing else has ever handled both without me sorting it myself."

CR
Chloe R.
Twin mum · 4 months

"With twins I don't have time to Google anything properly. Having the feeding stuff and the fitness plan I keep meaning to start in one place — that's huge."

FA
Funmi A.
First-time mum · 9 months

"'You saved it. Now you can't find it.' I read that and immediately signed up. Then I used it and wondered how I managed without it."

KT
Kezia T.
Mum of toddler & baby · 3 & 1 yr

"I have a toddler and a one-year-old. My brain is mush. Anything that remembers things for me — the appointments, the recipes, the podcast I meant to finish — and doesn't need me to think. I'm in."

Tap whichever one
sounds like you

No quiz, no score, no right answer. Just the things mums actually say when we tell them what we're building.

I don't need another app adding to my mental load.

You don't. That's the whole point.

There's nothing to build here. No folders to design, no tags to invent, no system to keep alive. You save a link the way you already do — share, one tap, done — and AI looks after where it goes.

If you don't open it for a month, nothing breaks and nothing piles up waiting for you.

Sounds like you? Join the waitlist →
I've tried organising my links before. It never stuck.

It never does, because every system needs you to keep it up. And it works fine — right up until the week you're too tired, and then it quietly rots into another thing you're behind on.

This one doesn't need you. The sorting happens whether or not you're paying attention, so there's no catching up when you come back.

Sounds like you? Join the waitlist →
Half of what I save has nothing to do with the baby.

Good. It shouldn't.

The recipes. The investing article your sister sent. The job you keep half-looking at. The dress from March. The podcast you meant to finish in 2023.

You were a whole person before you became a mum, and you still are. This is one place for all of it, not a filing cabinet for baby admin.

Sounds like you? Join the waitlist →
I want to find things without remembering where I put them.

That's the bit that's broken, isn't it. You know you saved it. You just can't remember if it was Instagram, or WhatsApp, or a screenshot, or a tab you've since closed.

Search roughly what it was about and it comes back. Not what you named it — what was actually on the page.

Sounds like you? Join the waitlist →
I'd want to know what happens to what I save.

Fair. Here's the plain version.

Your links are private by default. Nobody sees them unless you build a collection and choose to share it with someone. We don't sell your data and we don't show you ads.

It's all written out properly in the privacy notice — in English, not legalese.

Sounds like you? Join the waitlist →
I'm pregnant, not a mum yet. Is it too early?

It's the best time, honestly.

Right now you're saving more than you ever will again — birth plans, hospital bag lists, things people keep sending you, the class you meant to book. Most of it disappears before you need it.

Start now and it's already there when the fog arrives.

Sounds like you? Join the waitlist →

Not quite your worry? That's fair — these are just the ones we hear most. LinkGo is for mums who save things everywhere and can't find them later. If that's never been you, you probably don't need us.

The things people ask us

When is LinkGo launching?

A small group of mums is testing it now. We're not putting a public date on it until we're confident it's genuinely good, because a rushed launch would waste your time more than a slow one. Waitlist members hear before anyone else, and get first access.

Is it iPhone or Android?

Both. LinkGo is built for iOS and Android from the same codebase, so neither is an afterthought.

How is this different from bookmarks, or saving things on Instagram?

Bookmarks and saved posts are separate piles that don't talk to each other, and none of them can tell you what's inside. Your Instagram saves don't know about your WhatsApp links, and neither knows about that tab you left open.

LinkGo is one pile, from everywhere, that you can actually search by what the thing was about.

Do I have to be a mum to use it?

No. It's built around how mums save things — one hand, no time, half a thought — but nobody's checking. It just happens that if you design for the hardest case, it works well for everyone.

Who's building this?

Favour, a mum and data scientist, working with one developer. It's self-funded, not venture-backed — which means we answer to the mums using it rather than to investors wanting growth at any cost.

What does it cost?

Nothing to join the waitlist, and nothing to be part of the early group. We haven't set final pricing yet. When we do, you'll hear it from us directly and clearly before you're ever asked to pay for anything.

LinkGo is coming soon.
Be first.

Join the waitlist and be part of the first 100 mums to try it. No spam. Just a warm email when we're ready for you.

Free to join · No spam ever · Unsubscribe anytime

You're on the list, lovely!

We'll be in touch the moment LinkGo is ready for you.
Keep an eye on your inbox — it may land in Spam, Promotions, or Updates.
Thank you for believing in this — it means everything.

Hear a quick hello from me →